4 SEO Ideas You Overlooked That Will Skyrocket Your Rankings
Despite content marketing’s golden child status, SEO remains one of the most important factors in ranking websites on Google.
According to a Hubshout survey of small to midsize digital marketing agencies, 32% of agencies reported that SEO as a service generates the most revenue for them.
But as technology advances and search engines continue to evolve and adapt their algorithms, it can be difficult even for veteran SEOs to keep up.
This means you could be overlooking significant SEO value on your site.
In other words, if you’re missing key SEO strategies, you could cost your business some serious revenue.
Not interested in flushing money down the toilet?
I didn’t think so.
Implement these four SEO hacks to skyrocket your rankings and put money in the bank.
1. Increase page speed by compressing images
Images are one of the biggest culprits to slow loading times.
In fact, on average, images make up 68% of a web page’s total weight.
But even though many people know that page speed is an important SEO ranking factor, when it comes to optimization, the image size is often overlooked.
One of the reasons for this is because if you are loading (and reloading) your website on your own computer or mobile device, the page has likely been cached.
A web cache temporarily stores the data on a web page to reduce server lag (aka page speed).
In other words, once a page has been loaded and cached, the server will provide the cached version to save time when you return later on to bring up the site.
While caching once a week is a good idea if you want to increase fetched response time, it can inadvertently give SEOs the impression that their website is loading faster than it actually is.
If you aren’t checking page speed from an outside computer or with a page loading measuring tool, you may not notice that your images are causing delays on the user’s end.
And when 53% of people abandon a website that takes more than three seconds to load, that is a mistake you can’t afford.
Bottom line: If your images are slowing your loading time — even by a second — you could be frustrating users and increasing your bounce rate (two important SEO ranking factors).
Luckily, this is a simple fix.
To improve loading times and increase user satisfaction and retention rates, first, you’ll need to evaluate your page speeds, then resize problem images.
Evaluate your page speeds
There are many free tools you can use to test your page speeds.
Google’s PageSpeed Insights tool is great for not only measuring loading time for both mobile and desktop but also identifying the causes of any speed delays, including images.
If images are contributing to page lag, PageSpeed Insights will build a list of which images you need to optimize.
When optimizing your pages, it’s important to take a special interest in making them mobile-friendly.
Since the rollout of Google’s mobile-first index, websites that are mobile-friendly will rank higher than those that aren’t optimized.
Based on this analysis, Target’s landing page has an average speed of around 2.2s and good optimization at 88/100.
While this isn’t a perfect score on PageSpeed Insights, it’s pretty close. And, with minor tweaks to the images, they could see a spike in page speed.
GTMetrix is another page speed tool that will help you identify problem areas.