Negative SEO is a controversial topic in the SEO space. You hear about it a lot, but does it happen a lot? How easy is it to ruin a competitor's rankings, really? Should you be worried? How do you know if someone is trying to knock you out of SERPs with negative SEO? Is there anything you can do to stay safe?
In this article, I'll do my best to shed some light on the matter and answer these questions. But before we start…
What is negative SEO, really?
Negative SEO is a set of activities aimed at decreasing a competitor's site rankings in search engines' results. These activities may include knowingly building spammy, unnatural links to the site, content scraping, and even hacking the site. We'll look at the different kinds of negative SEO in a moment.
Negative Off-Page SEO
- Link farms
- Fake reviews
Negative On-Page SEO
- Negative On-Page SEO
- Altering your content
- Getting the site de-indexed
- Modifying Redirects
- Hacking your site… in general
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