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With Longer Search Snippets, What Should Be The Fundamentals of Writing Meta Description?

Fundamentals of Writing Meta Description

Therefore, changing your descriptions or making them longer might not help you improve your site’s ranking. However, it can affect how users would view your site in the search results which can directly affect your click-through rate. From that, standpoint alone you might want to elongate your meta description in order to more thorough with the user and convince them to visit your website.  So, with longer snippets, there doesn’t have to be any major overhaul in your SEO strategy. The only thing you need to understand is that how the snippets in Google search results are actually created. According to John Mueller from Google, for snippets they try to focus on the meta descriptions that a website provides but if they need more information or context as per the user’s query, they can take some parts directly from the page as well.

 

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