To be explained in simple words, a Bulk SMS Reseller serves in the form of a middleman between the SMS provider and the consumer. If you are a mass text messaging reseller then what you do is, you purchase units from a bulk SMS service provider at whole rates and then sell them to the consumers at no fixed price. This means that you can sell the units at rates that you wish to sell it. So, what you are actually doing is that you are purchasing messages in bulk and then reselling the same in smaller bulk. this way you can easily operate your bulk message reseller business right from the comforts of your home.