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Marketing Automation Benefits Sales And Marketing

An Unqualified lead can seriously reduce a salesperson productivity plus it can waste a lot of their time dealing with prospects that are just not ready to engage. Making sure your whole team is aligned on what criteria make a good lead and having a Marketing Automation platform in place for intelligence is vital for success.

 

The magic of valuable leads

Leads are like crops. They can be grown and get left to survive on their own or they can be nourished. Marketing automation gives leads the nourishment that they need to grow stronger and marketing teams the muscle they need to nurture leads more effectively. If you track these leads effectively, you can understand the additional content and strategies needed to further the growth. Then you can guide them the rest of the way through the buying funnel.

Better Lead Intelligence

Productivity is easily increased when leads are already biting. This is a given. It doesn’t really take that much intelligence to push something that’s already moving in the right direction.

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