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Artificial intelligence is a technology that has several hopes and advantages. But also there are some drawbacks. As the name suggests, in AI, machines work as humans. Artificial intelligence allows machines to work like humans and even take some sort of decisions on their own. The artificial intelligence technology is known for supporting several other conventional technologies.
Machine learning, big data, artificial intelligence all are from the same family. It takes time for bots to learn and work on their own. The learning involves various incidences. Each time data is saved, the bots learn from these data sets and perform decision making. Artificial intelligence involves highly technical and specialized research. The core part of artificial intelligence is knowledge engineering.
In this article, we are going to learn in brief about the use of AI in digital marketing. Digital marketing involves various fields like search engine optimization, social media optimization, pay per click, etc.
Any digital marketing agency have a transparent image of how every digital promotional campaign supports their complex goals. And looking at the goals of their selling strategy, marketers will support a bigger campaign through the free as well as paid channels at their disposal.
Originally published at THE NINEHERTZ BLOG on February 01, 2019.
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