While reciprocal links are still valid and help you gain link popularity and page rank, many SEO authorities concur that one way links are more important. Browsing To seo affiliate marketing certainly provides suggestions you might tell your sister. One way links will also be referred to as non-reciprocal links. Obtaining one way links are a whole lot more difficult than reciprocal links. One way links are a tool which can be very advantageous to the webmaster. The most effective one way backlinks are those that are contained in the content of another website, directing people to your website. One way links are those where you indicate a site, or a site points to you with out a link being returned. One way links would be the best way to boost the link popularity of the site and get concept based links for natural search engine marketing.