The success of a product launch could make or break the company, which is why so many companies invest heavily in launching new products with a bang. There are many ways to introduce a new product to the market, but an increasing number of companies are using experiential marketing to do so. Because the product launch is so important, the experient continue reading..
Experiential marketing has been around for decades, but its popularity has grown exponentially over the last few years. Despite this growth, some brands are still unsure of whether or not to incorporate it into their marketing strategies. It can be nerve wracking to try a new marketing idea�not to mention difficult to convince senior level management to get on board. To read more: https://factory360.com/surprising-experiential-marketing-statistics/