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5 Reasons Why You Should Implement Account-Based Marketing

posted by monicajenner66 on Aug 13, 2018
tags: seo social media branding

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Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing approach, it’s a one-to-one approach. Account-based marketing makes strategic goals for specific target accounts in B2B marketing.

Although ABM typically is used for brands with oodles of employees (think 1000+), you are probably incorporating elements of this into your marketing strategy without even realizing it! It helps teams to:

  • Engage higher value opportunities earlier in the sales process
  • Align sales and account management strategies with your strategic marketing initiatives
  • Maximize your return on investment (ROI) and value from your marketing campaigns.

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