As of 2016 itself, smartphones had overtaken computers as the leading contributor in eCommerce. It is expected that mobile apps will contribute around 60% of e-Commerce traffic by 2017 and around $200 Billion will be the volume of B2C e-commerce business that will take place in the US alone in 2018.
As a business owner, it is not just enough to have an ecommerce mobile app in place. It is important to understand this trend and how best to reap the exciting opportunities it presents in Ecommerce marketing in 2017.
Mobile App trends in 2017
Chat and shop
Virtual reality e-commerce
Mobile Digital Assistants
Mobile Wallet Usage
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