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Inbound Recruiting: Marketing for Recruitment Agencies
Inbound recruiting is the methodology used to create a remarkable experience for job seekers and future employees by producing specific branded content that will increase your Employer Brand perception and improve your relationship with both active and passive candidates in different stages of the recruiting process.
The concept of Inbound Recruiting came from the term coined by Hubspot for marketing: a process of generating relevant and engaging content to attract, engage and satisfy customers, allowing them to drive their own journey and convert when they are ready.
The overarching proposal of inbound recruiting is to use recruiting content marketing, social media and search engine optimization tools to reach top talent (the HR customers) when they’re still not actively looking for a job to let them engage and connect with your brand - and turn them into candidates once they’re ready to actively look for a job.
Long story short, is the way of engaging qualified candidates to convert them into applicants and grow your talent pool, making sure you can interact with them in all stages of the recruiting funnel until becoming your employees.
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