Smartphones are playing a key role in the travel consumer journey. Research shows that 40% of travel site visits come from mobile. SMS might seem outdated but it does provide penetration, at a low cost to your agency or tour company. 96% of SMS messages are read and most of them are read in the first 3 minutes from sending.
To flourish in today’s travel industry, travel agents must embrace the mobile marketing revolution and put it to good use. Smartphone usage in the has been increasing day by day. Smartphone activities include reading the news, making reservations, shopping, social interaction, and entertainment. Everything is mobile. Each of those smartphone-related activities can be accomplished at home or on the run. In terms of the travel industry, mobile devices can now display all scheduling options, reservation confirmations, online booking, and even serve as e-tickets at many airports.