Entertainment Sustainability is at the heart of appliance innovation for this progressive brand

IFA 2022

Entertainment Sustainability is at the heart of appliance innovation for this progressive brand

Sustainability is at the heart of appliance innovation for this progressive brand

On day 3 of our time at IFA 2022 (opens in new tab) we took front row seats to the keynote by Hakan Bulgurlu, CEO of Arçelik. The room was pretty full and we were looking forward to hearing the vision for solving some of the most pressing challenges facing humanity, along with a new water-efficient innovation which were all ears for.

Arçelik is the leading global household appliance manufacturer and parent company of 12 brands, including Beko and Grundig. You may have seen some of the best coffee makers (opens in new tab) and best vacuum cleaners (opens in new tab) in the UK are by Beko, as well as large appliances, and Grundig are paving the way for sustainable innovation in Europe with the personal care and household appliance categories.

It became clear very early on in the presentation that the parent company are driving sustainability in their product innovations and manufacturing. Heavy stats were shared such as 40% of the global electricity is used by electric motors, air conditioners, refrigeration and lighting, which is a lot of energy to be used by our everyday appliances.

Arcelik keynote speech at IFA 2022

(Image credit: Future)

The new innovation which was launched, but not yet available to buy, is the Beko SaveWater line of appliances which includes a dishwasher and washing machine / tumble dryer duo. 



https://www.zordis.com/news/sustainability-is-at-the-heart-of-appliance-innovation-for-this-progressive-brand

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